What is Drip Campaign?
A drip campaign is a pre-written sequence of messages sent automatically over days or weeks, one "drip" at a time, instead of a single blast. When a lead enters the sequence — say by filling an enquiry form — message one goes immediately, message two after two days, message three after a week, each nudging the customer a step closer to buying without anyone remembering to follow up manually.
Drips work because most Indian buyers do not purchase on first contact; they compare, ask family and delay. A real-estate agent might set a five-message WhatsApp drip: brochure on day one, site photos on day three, price list on day seven, testimonial on day ten, and a call invitation on day fourteen. Follow-up happens even when the salesperson is busy with walk-ins.