What is NAP Consistency?
NAP stands for Name, Address, Phone number, and NAP consistency means these three details are written identically everywhere your business appears online โ Google Business Profile, website, Facebook, Justdial, IndiaMART, directories and citations. Google cross-checks these mentions to confirm your business is real and established; matching details build trust, mismatches create doubt and can suppress your Maps ranking.
Inconsistency creeps in easily in India: "Shree Krishna Electronics" on Google, "Sri Krishna Electronic" on Justdial, an old shop address on Facebook, and a different mobile number on the website. Each variant looks like a possibly different business to Google's systems. The fix is a simple audit โ search your business name, list every occurrence, and correct them all to one canonical format, ideally matching your GST registration.