What is Quick Replies?
Quick replies are saved answer shortcuts in WhatsApp Business. Instead of typing the same paragraph fifty times a day, staff type a slash command like /address or /price and the full saved message — text, and on the app even images — is inserted instantly. On the API, quick replies also mean tappable buttons under a message, letting customers answer with one touch instead of typing.
The practical gain is speed and consistency: every customer receives the same correct rates, timings and bank details, with no typos in the account number. A Dwarka travel agent might keep /dwarkadarshan for the temple package details, /payment for UPI details, and /cab for vehicle rates. Reply buttons on automated messages — like "Book Now" and "Talk to Agent" — sharply raise response rates because tapping beats typing.