What is WhatsApp Catalog?
A WhatsApp catalog is a mini product showcase built into a WhatsApp Business account. Each item carries a photo, name, price, description and optional link, and customers can browse the whole collection inside the chat without visiting a website. Items can be shared individually into any conversation, and customers can add products to a cart and send the cart as an order message.
For small Indian sellers the catalog is effectively a free online store: a Surat garment wholesaler can list 200 designs with rates and let retailers place cart orders directly in chat. It removes the daily grind of forwarding the same photos to every enquiry. The catalog is free on the WhatsApp Business app; larger sellers sync it via the API so stock and prices update automatically from their billing software.