Jewellery Shop WhatsApp Marketing — Gold Rate Updates & New Design Alerts
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The full picture
A jewellery customer in Gujarat does not buy on impulse — she tracks the gold rate for weeks, compares two or three trusted showrooms, and buys on a muhurat day like Dhanteras, Akshaya Tritiya or before a family wedding. The jeweller who stays in front of her during those weeks wins the sale. Today that jeweller is usually a big chain with an app and SMS budget, while the family-run showroom in Jamnagar or Rajkot — often with better making charges and three generations of trust — stays silent between visits. Staff cannot realistically message 800 old customers the daily rate, and posting on an Instagram page reaches barely a tenth of followers. The result: a customer who bought her mangalsutra from you in 2019 buys her daughter's wedding set from whoever messaged her first.
With Krishna AI, your showroom sends a neat daily gold and silver rate card on WhatsApp — your logo, today's 22K and 24K rates, and a line like "Live rate, visit before 7 PM to book at today's price". That one habit keeps your name on the customer's phone every single morning. When a new bridal collection arrives from Rajkot or Ahmedabad, you send photos to your ladies' list in one campaign. The AI chatbot handles the flood of predictable questions — making charges per gram, exchange policy on old gold, EMI availability, hallmarking — in Gujarati or Hindi, instantly. For high-value enquiries like a full wedding set, the chat is flagged and handed to you personally, because a ₹4 lakh customer deserves the owner's attention, not a bot.
The festival calendar does the selling for you. Before Akshaya Tritiya, a campaign to everyone who enquired in the last six months. Before wedding season kicks off in December and January, a bridal set catalogue to families who bought engagement rings earlier — they are your highest-probability buyers. On Dhanteras morning, a simple "shubh muhurat 10:47 AM, showroom open from 9" message fills the store. Jewellers running structured WhatsApp campaigns report that 15 to 20 old customers walking in per muhurat day is normal, and even one converted wedding order pays for years of the software. Compare that with a newspaper quarter-page ad at ₹15,000 that cannot even tell you who saw it.
What you get
Daily gold rate broadcast
Send today's 22K and 24K rates with your logo to the full customer list each morning — the single best habit for staying on a gold buyer's phone.
New design and collection alerts
Photograph a new bridal or antique collection and campaign it to segmented lists — brides-to-be, past buyers, enquiry leads — the same day it arrives.
AI answers making-charge questions
Making charges, old gold exchange, hallmark, EMI — the chatbot answers routine queries in Gujarati and Hindi instantly, and flags serious wedding-set enquiries to the owner.
Muhurat day reminders
Pre-schedule Dhanteras, Akshaya Tritiya, Pushya Nakshatra and Gudi Padwa campaigns with muhurat timings so buying-day walk-ins arrive without last-minute effort.
Segmented customer lists
Keep separate lists for wedding enquiries, silver buyers, scheme members and old-gold exchangers, so each group gets offers that actually fit their intent.
Gold scheme instalment reminders
Monthly reminder messages for your 11+1 gold savings scheme members reduce missed instalments and give a natural reason to invite them into the store.
How to start
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Step 1
Export your customer and enquiry numbers from your jewellery billing software into Excel.
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Step 2
Set up the daily rate-card template with your showroom logo and timings.
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Step 3
Feed the AI chatbot your making charges, exchange policy and scheme details.
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Step 4
Schedule the festival calendar — Dhanteras, Akshaya Tritiya and wedding-season campaigns.
Common questions
Is WhatsApp marketing safe for a jewellery business where trust matters most?
It is safer than most channels because messages come from your known business identity with your showroom name, and go only to customers who already know you. There are no public groups where numbers leak, and each customer receives a private one-to-one message. Sensitive conversations like wedding-set budgets stay between you and the customer. Sending is done at controlled speeds so the number behaves like a genuine business, not a spammer.
Can I send the gold rate automatically every day?
Yes. You update the day's 22K and 24K rate once in the dashboard — it takes under a minute — and the rate card goes to your whole list at your chosen time, typically 9:30 or 10 AM. Many jewellers make it the counter staff's first task after opening. On volatile days you can push a second update. Customers start expecting your card daily, which is exactly the habit that brings them to you on buying day.
What happens when a customer asks something the AI cannot answer?
The chatbot handles routine questions — rates, making charges, timings, exchange rules — and is deliberately configured to hand over anything valuable or unusual. A message like "wedding set for 50 gram budget" is flagged immediately and appears in your dashboard with the full chat history, and you can jump in personally from the same window. The customer never knows the difference; they simply experience a showroom that always responds within seconds.
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Jewellery Shop WhatsApp Marketing — Gold Rate Updates & New Design Alerts — open Krishna AI now, or message us and we will set it up with you on WhatsApp, in Gujarati or English.