What is Custom Short Link?
A custom short link is a shortened URL whose ending you choose — yourbrand.in/diwali instead of a random string like bit.ly/3xK9pQz. The readable slug tells people where the link leads before they click, and a branded domain confirms who is behind it. Both raise click-through rates, since random shortened links are widely associated with spam.
Custom slugs also work offline in India's print-heavy marketing: a memorable link like shop.in/menu can be read off a hoarding, spoken on a phone call or typed from a pamphlet — impossible with random characters. Businesses typically buy a short domain, connect it to their shortener, and standardise slugs per campaign (/holi24, /pricelist, /review), keeping every printed link short, on-brand and trackable.