What is Open Graph Tags?
Open Graph tags are snippets of code in a web page's head that control how the page looks when shared on WhatsApp, Facebook, LinkedIn or Instagram — the preview title, description and image that appear with the link. Without them, platforms guess, often producing no image and a clumsy text fragment; with them, every share shows exactly the card you designed.
In India, where business links travel overwhelmingly through WhatsApp, the preview card is often the first impression a customer gets — a share showing a sharp product image and a clear offer line gets tapped far more than a bare blue link. The tags take minutes to add (og:title, og:description, og:image), and free debugger tools from Facebook and LinkedIn show exactly how any URL will render before you share it.