What is WebP Image Format?
WebP is a modern image format developed by Google that produces files 25 to 35 percent smaller than JPEG at the same visual quality, and far smaller than PNG for logos and graphics โ while also supporting transparency and animation within one format. Every current browser on Android, iPhone and desktop supports it, which is why website audits and speed tools now recommend WebP as the default choice for all web images.
Smaller images are the cheapest speed upgrade a website can get, and speed drives both Google rankings and customer patience on Indian mobile networks. A restaurant menu page with twenty dish photos might weigh 8 MB as JPEGs but 2.5 MB as WebP โ the difference between a menu that opens before the customer loses interest and one that does not. Free online converters batch-convert existing JPG and PNG files in seconds.